This project was the concept design for Pride in Print awards.

The brief was to design brand imagery to create intrigue and entice entries into the awards. 

This concept one uses the duality of the pun splitting the image in half creating unique symbolism with subtle double meanings. The image is visually quirky and is paired with bright colours to give it a modern tone. 

This is designed to create intrigue and make the viewer feel clever when they understand the pun. There is the possibility to create rotating images which lands on the correct pairing for the pun. This could be used throughout social media or at the awards dinner.